Creativity vs. Innovation ... by Hugh Macleod

One of my favorite bloggers about creativity (and marketing) is Hugh Macleod and his recent post explains his current view on the subject...

"Innovative" is an "external" word. It can be measured. It generally talks about things that have been tested properly and found to have worked in the real world. "Creative", however, is more of an "internal" word. It's subjective, it's murkier. It's far harder to measure, it's far harder to define. It's an inward journey, not outward. Which is why a lot of people in business try to keep the word out of their official lexicon, preferring instead more neutral, more externally-focused language like "Value", "Excellence", "Quality" and yes, "Innovation".

The trouble is, of course, that approach doesn't work as well any more. In this globalized, hyper-linked, internet-enabled world, "Boring" has suddenly become a very expensive luxury.

Do you REALLY think Apple is afraid to use the word, "Creative"? Do you REALLY think Steve Jobs goes around his office yakking on endlessly about "Value, Excellence, Quality and Innovation"? No, of course he doesn't. Apple's UTTERLY AMAZING design, business and marketing prowess comes from the UTTERLY AMAZING creative fire in their collective belly, not the other way around.

I want to make limited-edition prints that somehow, even in a small, indirect way, helps make companies and individuals less afraid, and more willing to be CREATIVE, more willing to embrace the CREATIVITY that they already have.
Because economically and spiritually, that is ultimately where our future lies, even if that idea sometimes terrifies us.

Go Hugh !